由好
Amity
Service Designer
Hi, I’m Amity You – a versatile Service Designer driven by empathy and strategic storytelling. With experience spanning across London and Shanghai, I specialize in transforming deep human insights into actionable service strategies and visual experiences. I am adept at leading cross-functional teams to test business ideas, facilitate co-creation, and deliver high-impact solutions from concept to real-world implementation.
TOP SKILLS
Systemic Thinking
AIGC Assisted Design
Behavioral Design
Co-creation & Facilitation
Social Innovation
Prototyping & Validation
portfolio
RECOMMENDATIONS
"Hao quickly turns ideas into actionable solutions. She combines creativity with strong execution and collaborates naturally with people across different backgrounds."
Cathy
Founder & President, Shanghai Qiaozhong Business Consulting Co., Ltd.
Chair, Shanghai Chapter, Global Service Design Network
"Amity is a thoughtful and reflective service designer who approaches complex social questions with curiosity and rigor. Her work demonstrates a strong ability to translate research insights into meaningful and human-centred design outcomes."
Maria Lujan Escalante
Senior Lecturer in the Design School at London College of Communication
ABOUT
Looking back at my learning journey, I have always been interested in two things:
the logic behind how things work, and the interaction between people and their environments.
During my undergraduate studies in Art, Technology and Entertainment, I worked with a wide range of multimedia technologies and digital tools. Over time, I realised that technology itself does not solve problems. What matters more is how these technologies are applied in real contexts and how they influence human behaviour and experience.
When I first started studying design, I believed good design should be novel and surprising—introducing ideas people had never seen before through the latest technologies. Through practice, however, my perspective changed. Many effective designs do not rely on complex technology, but emerge from small yet critical shifts, such as behavioural adjustments or reframing people’s motivations.
This also reshaped my understanding of the role of a service designer. I see service designers as bridges who connect experts from different fields through research and communication, enabling them to collaborate within a shared system and create coherent, sustainable solutions.
During my MA in Service Design at the University of the Arts London (UAL), I developed my own approach: starting from human motivations and behaviours, using research and co-creation to understand complex systems and identify the small changes that can generate the greatest impact.
Through design, I aim to create meaningful change with minimal effort.
